The Founders Program — Strategy & Growth Planning
Founder Archetype
Self-Assessment
How your role shapes your brand, growth, and leadership path
GOAL: Understand how you naturally show up, how your brand is currently positioned, and whether the two are aligned.
Optional — skip if this is your first time
1 = Not me at all
5 = Very much me
How I Connect with My Audience
1
Customers often connect with me personally
2
I enjoy teaching and educating customers
3
Customers buy into a lifestyle and feeling, not just a product
4
I am comfortable being behind the scenes if credibility is clear
5
I am comfortable not being the public face of the brand
What Drives Trust in My Brand
6
My credibility comes from knowledge or expertise
7
Trust in my brand is built through aspiration and emotional resonance
8
I am comfortable being strongly associated with the company
9
Product performance and trust matter deeply to me
10
I want the brand to stand independently of me
How I See the Brand Growing
11
I love solving business problems and spotting gaps in the market
12
I think a lot about distribution and growth models
13
I enjoy building teams and brand ecosystems
14
I naturally share my personal story online
15
My brand reflects my personal taste, aesthetic, and point of view
What Sets My Brand Apart
16
I enjoy being the voice of the brand
17
I want the brand to be seen as authoritative
18
I want my brand to sell identity and emotional connection
19
My background is not traditionally beauty or wellness
20
I am passionate about brand identity and positioning
How I See My Role Long-Term
21
I enjoy being on camera or speaking publicly
22
I see myself as the creative inspiration behind everything the brand does
23
I enjoy strategy and operational decisions
24
I enjoy building systems and scaling businesses
25
I prefer the brand to be bigger than the founder
0 of 25 questions answered — keep going!