Retail Readiness Scorecard

Score each item from 1 to 5 to assess your readiness across nine categories. Bring your completed scorecard to office hours to discuss gaps and next steps.

1 Not ready 2 Awareness only 3 Partially ready 4 Mostly ready 5 Fully retail-ready

0 / 170

Score items below to begin

0 of 34 scored

Your Readiness Tier

Complete all items for a full assessment

Retail Ready

128 - 170 points

Strong foundation for pitching national buyers. You have demonstrated demand, operational capacity, and financial readiness. Focus your energy on refining your pitch materials, building buyer relationships, and finalizing your retail marketing plan.

Emerging Readiness

85 - 127 points

Key building blocks are in place, with specific areas to refine before scaling to national retail. Identify the categories where you scored lowest and develop a 90-day action plan to close those gaps. Regional specialty and curated independent retail may be strong entry points now.

Early Stage

64 - 84 points

Focus on strengthening demand validation and operational infrastructure first. Limited independent retail partnerships can help you build sell-through data and refine your retail operations at a manageable scale before pursuing larger accounts.

DTC & Brand Development

Below 64 points

Prioritize building your direct-to-consumer business, proving product-market fit, and establishing the operational and financial foundation that retail partners will require. This is the stage to build your hero SKU performance data, review profile, and community before approaching any retail conversations.

Category Breakdown

Before Office Hours

If retail doubled your inventory demand tomorrow, could your business support it operationally and financially? Bring your honest answer to office hours.